Author: Sommerfeld, Thimo L

Abstract:
As generics markets are becoming more mature, size is playing an increasingly important role. Larger companies and niche players may be able to sustain their profitability by making adjustments to their operations, but mid-sized competitors see their existence as being threatened. Owners and managers at these firms are discussing a wide range of options. Viable options for mid-sized generics businesses follow a limited number of strategies. Waiting for better times is not on that list.

Source: Journal of Generic Medicines, Volume 2, Number 4, 1 July 2005 , pp. 308-315(8)

Publisher: Palgrave Macmillan